Sonic the Hedgehog

Enter the Shatterverse

The main goal of this campaign was awareness for Sonic Prime launching on Netflix. They wanted to make a big, visual splash for a series that has a huge potential audience – families with kids, gamers, and more. Netflix and its media agency, Mediahub USA, wanted a digital out-of-home brand experience that literally used ice as its medium.

Built by Infillion, this Sonic Prime experience takes viewers through the 3D “Shatterverse,” as Sonic travels through it the animation mimics the shattering of glass or ice.

The result, an incredible 3D experience that reached over 300K live audience members, 4MM+ social media followers, and numerous industry awards.

Awards

2024
Outdoor Media

2023
360 Brand Experience
Sports Venue Activation
Immersive Brand Experience

2024
Rich Display Media