The Porsche – Cayenne campaign with TrueX drove a 6.7% CTR ¹ – 5X higher than TrueX auto benchmark!

The campaign drove statistically significant lift in upper, middle, and lower funnel measures, increasing the brand KPI of consideration by 17%.²

Consumers interacted with the unit 4.7 times on average and spent nearly 47 seconds on average in-unit (17 seconds more than guaranteed³), indicating that the personalized messaging incentivized interest and helped encourage consumers to spend extra time in-unit configuring their ideal model.