Brooklyn NETS

I played a key role in the brand transformation as the franchise transitioned from New Jersey to Brooklyn, helping redefine the team’s identity to reflect the culture, energy, and attitude of Brooklyn while honoring its legacy. I contributed to the creative strategy across digital, web, and non-digital platforms, supporting the rollout of a redesigned website, evolved brand identity, in-arena graphics, marketing campaigns, merchandise, and out-of-home advertising. These efforts introduced the new era to fans and strengthened the team’s presence in the New York market.