Barclays Center

I was part of the team that opened the Barclays Center, helping bring the venue to life and establish its presence as a premier destination for sports, entertainment, and culture. I contributed to the creative strategy, supporting campaigns, in-arena experiences, digital and web content, and marketing materials that introduced fans to the arena’s unique identity. My work helped shape the launch narrative, ensuring a cohesive and engaging experience across all touchpoints and leaving a lasting impression on fans.